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Case Study · 5-Month Engagement

Dander

NORN DIGITAL owned Dander end-to-end — the product vision, the feature set, and the brand — then shipped native iOS and Android apps in SwiftUI and Kotlin over five months.

Stack we shipped

Native dual-platform delivery — not a web wrap. The same product vision expressed in platform-native UI.

SwiftUI · iOS Kotlin · Android Health sync Clover economy Events & partners Admin dashboard Affiliate infrastructure

App Screens

Click a screen to expand.

Vision

An app that rewards people for getting active — and helps them find local clubs and events.

Features

Core loop, rewards store, events, business & club tooling, admin dashboard, and affiliate infrastructure.

Branding

Identity, visual language, app surfaces, and launch presence.

Delivery Roadmap

What we delivered over five months.

A single studio owning strategy, design, and engineering — sequenced so each month compounds into a shippable product.

01

Month 01

Vision & brand

Defined the product thesis and brand foundations before a single production screen shipped.

  • Walk · Earn · Claim positioning and retention-first product narrative
  • Brand identity — logo, colour system, tone, and app icon language
  • UX architecture: Home, Rewards, Events, Teams, Profile
  • MVP scope locked around Clover economy and local partner value
02

Month 02

Product shell

Stood up the design system and native app foundations so feature work could move in parallel.

  • Interface system and component library across light product surfaces
  • SwiftUI (iOS) and Kotlin (Android) app scaffolding
  • Onboarding, auth, and health-app connection flows
  • Home step tracking loop with visible daily progress
03

Month 03

Earn & claim

Shipped the economy that turns movement into something walkers can actually spend.

  • Clover earning via goals, streaks, and quests
  • Rewards store UX for independent local offers
  • Claim flows for coffee, food, merch, and gear
  • Retention mechanics that keep the daily habit loop sticky
04

Month 04

Ship & launch

Hardened the product for store launch and partner go-live.

  • Production polish, QA, and release-ready iOS / Android builds
  • Admin dashboard for ops, partners, and content control
  • Affiliate infrastructure for acquisition and partner referral growth
  • App Store and Google Play launch packaging
  • Live product presence at dander.fit
05

Month 05

Local ecosystem

Expanded Dander from a solo walker app into a local community and partner platform.

  • Events — walks, sessions, and meetups (public or members-only)
  • Business & Clubs profiles, discovery, and pinned updates
  • Step-based member rewards and partner event hosting
  • Business Rewards store listings with Clover-priced offers