Product surfaces·March 2026
An outdated surface is damaging your brand
Trust, mobile UX, search visibility, and conversion drag — how legacy product surfaces quietly work against you.
Read article arrow_forwardNotes on designing surfaces people actually use.
Practical writing from product work: trust, conversion-aware structure, and the measurement loop after a release goes live.
Product design
Why redesigns should bake in CRO from day one
Structure, intent mapping, and measurement should be in the first release — not a phase-two afterthought.
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Product strategy
Balancing SEO and paid acquisition
How to prioritize channel investment so organic and paid stop cannibalizing each other.
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After launch
What we measure after a site goes live
A measurement baseline for decisions after launch — not vanity snapshots.
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